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Cancun is one of many major tourist destinations located in the Caribbean. Cancun is located on the Yucatan Peninsula and is one of the more Americanized locations in Mexico. Aside from the resort area, which is home to some of the large chain resorts, all inclusive resorts and time shares, there are also American chains such as Wal-Mart, Starbucks, Sears and Blockbuster. There are also several flea markets and shopping is plentiful. Cancun is a short trip to the El Rey Mayan Ruins. Any of the resorts can book a trip to explore the ruins. Other popular activities in the area include parasailing, kite boarding, wind surfing, and of course scuba diving and snorkeling.